Already available at :
Team up with a crowd of amazing people (that's you) to support a brand and mission you adore (that's us). In return, you snag shares, a cut of the business, and as the company blossoms, so does the value of your slice.
We know you’ll only remember Natalie anyway.
Natalie Portman
Actress, director, producer
THOMAS LODEWIJK PLANTENGA
CEO of Vinted
THIBAUD HUG DE LARAUZE
Co-founder and CEO of Backmarket
VIANNEY VAUTE
Co-founder and CCO of Backmarket
FRÉDÉRIC MAZZELLA
Founder of Blablacar
ERIC MELLOUL
Chairman of Oatly
That could be you
Beloved investors
Natalie Portman
Actress, director, producer
THOMAS LODEWIJK PLANTENGA
CEO of Vinted
THIBAUD HUG DE LARAUZE
Co-founder and CEO of Backmarket
VIANNEY VAUTE
Co-founder and CCO of Backmarket
FRÉDÉRIC MAZZELLA
Founder of Blablacar
ERIC MELLOUL
Chairman of Oatly
That could be you
Capital at risk
Hello, life lover !
We are the people behind La Vie. We love everything about meat, especially pork and the smell of bacon sizzling in the pan. However, what we cannot stand is how it is produced and its impact on our ecosystem, on biodiversity, on climate, on animals… In short, on life.
That is why we created La Vie™. To transition away from intensive animal farming by gathering everyone around indulgence, with products that are better for you, the planet, and the animals
#1
Our purpose
Our goal is to put a (happy) end to animal intensive farming.
#2
Our mission
To indulge and entertain as many humans as possible, to accelerate their switching to a plant-based diet.
#3
Our vision
To become by 2050 the largest pork meat brand on planet Earth, without hurting a fly.
Capital at risk
They talk about us(and we are flattered)
“They curl and bubble authentically and crumble in the mouth – “a bacon cracker”. Nice, if you like very crisp bacon.”
“We don’t just love this meat-free bacon for its fabulous packaging, what’s inside is even better. The thin streaky strips of soya protein look like bacon, feel like bacon and taste just like bacon.”
“Vegan bacon alternative La Vie – which has attracted criticism from farmers in its native France over claims it is too similar to pork – has made its debut in UK retailers.”
“La Vie’s bacon has been voted Best Plant-Based Bacon Product in the UK, and the company has been attacked by the Pork Lobby for being too realistic.”
“Paris-based La Vie Foods found an ingenious way to plug its veggie bacon by seizing on a move by the city of Haarlem, Netherlands to ban meat ads from public spaces.”
“Just like its previous bold campaigns, La Vie’s clever marketing strategies have succeeded.”
“Bacon and lardons without mr piggy" is how the French startup La Vie describes its foods. La Vie is backed by the actor Natalie Portman and is known for its playful advertising.”
“La Vie’s embraces controversy and finds humorous ways to connect with consumers.
At La Vie, we believe that the best way to change an old habit is to make the new habit tastier and more entertaining. To make as many humans as possible switch away from animals to plants, we have two strategic pillars :
Unique indulgence centric technologies Get early access to priority investment
Capital at risk
Superior technology delivers superior taste
We created a world unique technological platform that allows us to replicate everything we love in pork, without the pig.
3+ years of fundamental research
One global patent granted
Industrial secrets
Protected ingredients premixes
Strictly confidential patent policy
Probably the most awarded bacon on earth
More than 1 award every 3 weeks since launch.
Taste parity vs pork reached for the first time in the world
- 55% preference on French pork bacon consumers
- Same overall liking vs pork at Burger King
Better technology, better nutrition
With a short list of ingredients and no texture agents. Yay !
Global disruptive love brand
Our brand, love at first sight all over Europe
We make meat fun & indulgent. Our La Vie brand is ridiculously tasty, fun & quirky, inviting for all humans. A unique style that inspires beyond plant-based
Our Famous, offbeat campaigns that entertain Europe beyond plant-based
Our most famous, multi-awarded campaign
Haarlem, world’s first city to ban meat ads
Valentine's day campaign
Launch at burger king uk
April fool’s day
Iconic co-branding like no other
A global, love brand specifically created for younger generations.
- Community of +100K life lovers across Europe
- Highest engagement rate in the category
- +35 million views on TikTok
- Aided Awareness - Yougov - Already 24% in France and 13% in the UK on the core community
SIRHA
Tasting in place de la république in paris
So happy we stole your hearts
“Best fake bacon I've had”
“Was pleasantly surprised with this, although the look doesn't quite meet the standard bacon look the taste is very close. Delicious smoky flavour and the texture was spot on to. Made a delicious "bacon" sarnie.”
“LOVE IT !!”
“I've tried all the vegan bacon out there, but this one slays! The smell and taste are incredible and it gets crispy just like bacon, without the gristle and nasties. Was pleasantly surprised when I saw the nutritional info too!”
“SIMPLY THE BEST !”
“This is the best vegan "bacon" on the market. Rich in protein, smoky and can nicely crisp up. It is amazing on a burger or with the healthy fry up breakfast.”
“NICE AND SMOKEY”
“I'm a meat eater and still love these. Much healthier and less messy to cook than actual bacon. They crisp up nice and quickly in some hot oil and they add some great flavour to a BLT, scrambled eggs, or a full English!”
“LIFE CHANGING”
“OK so it might sound dramatic to say this is life changing but fellow vegans will understand how annoying it is when people say "do you not miss bacon tho love?" When I tell them I'm vegan. "NOT ANYMORE DARLING" will be my response... because this is basically bacon! Minus the bad bits.”
"Delicious"
After years of generally disappointing veggie bacons, finally one that is simply delicious and is enjoyed by the meat eaters in my family as well as this vegetarian of 30+ years. It is delicious and the texture is excellent. Cook to a crisp and eat with eggs, in a BLT or a pasta dish. So good!
“Heaven”
Bacon is my major weakness when it comes to being meat free. In my humble opinion, it's impossible to beat a bacon sandwich! This meat free alternative is frankly stunning. It crisps up beautifully and I would argue has more flavour than intensely farmed pigs.
“WOW”
This made a beautiful vegan bacon sandwich! The bacon is lovely and juicy and the smokey flavour is just perfect. I'm so glad to have found this product!
In only 18 months...
We already saved +90K pig bellies and avoided emitting the equivalent of 2million kg CO2
Phenomenal retail distribution & execution
Partnerships with the largest european retailers (carrefour, sainsbury’s, albert heijn..)
With best sellings products :
- FR: Sales of units per store per day : already #1 out of 113 SKU’s in French Retail !
- UK: Gaining massive traction in the UK ! +71% Unit sales per store per day between Jan 23 and May 23
And restaurants chains
- +3,000 restaurants and exclusive branded partnership with Burger King
Already #1 out of 113 sku’s in french retail !
How to turn a pig into a unicorn
+379%
Revenue in H1 2023 vs 2022
*-€7.8M Ebitda 2022
€14M
Target annualised run rate in December 2023
25%
targeted gross margin by end of year
Capital at risk
Investsment pack
We want our crowdfunding to be accessible : for the animals, the planet, everyone.
From 500€
- Receive your exclusive and cute set of desktop + cellphone wallpapers
- You are on the list of possible guests for our new product tastings.
- You are on the list of possible guests for all our official events.
- You are invited to the new investor dinner in paris.
- Leave your legacy
From 5000€
- Receive your exclusive and cute set of desktop + cellphone wallpapers
- You are on the list of possible guests for our new product tastings.
- You are on the list of possible guests for all our official events.
- You are invited to the new investor dinner in paris.
- Leave your legacy
From 15000€
- Receive your exclusive and cute set of desktop + cellphone wallpapers
- You are on the list of possible guests for our new product tastings.
- You are on the list of possible guests for all our official events.
- You are invited to the new investor dinner in paris.
- Leave your legacy
The largest piggy bank
- All previous
- Leave your legacy and enter the la vie world forever: one la vie character on pack based on your own personality & style done by our illustrator.
Questions
Crowdfunding is when a crowd (you!) decides to invest in a company that they believe in. Whether it is because they share their values (saving animals, fighting global warming, changing the food system) or because they think it’s going to be a great investment. In our case, we hope you invest for both reasons!
It’s always been our mission to let our community own part of La Vie! We want you to join us on our journey to become the leading pork free pork brand, and benefit from our success along the way. We are offering shares in La Vie on the same terms and share price as a top foodtech VC also investing in this round.
Anyone over the age of 18 can invest in La Vie! You unfortunately cannot invest if you are a resident of Japan, Belarus or Russia. If you are a resident of the USA or Canada, please contact La Vie to discuss if you can invest, oncrowdfunding@laviefoods.com
Because we want anyone to be able to invest in La VIe and be part of our adventure, we are lowering the minimum ticket size to 20€, but you can invest as much as you like to own more shares in La Vie.
Not at all. Signing up means you’ll have the exclusive opportunity to invest first when we open privately, because once we’ve ran out of shares, we’ll close the crowdfunding round.
We are opening early access on September, 7th, 2023; meaning you can create an account on the Crowdcube platform and pledge the amount you wish to give. Sign up for early access to learn when the campaign goes live, where you can then later confirm your financial participation.
Crowdcube is a European platform, regulated by the FCA and CNMV, which enables private businesses to accept investment from professionals and Venture Capital firms, as well as from everyday investors like you! They have facilitated equity crowdfunding raises for HEURA, Matera, Monzo, Revolut, Qonto, GreenGot, BrewDog, Freetrade and more. Learn more about Crowdcubehere
We want you to Invest Aware and understand if and when you may expect to realise a financial return on your shares. In the short term, we expect to reinvest retained profit to help us grow. For the longer term, there are multiple ways in which you could make a return, either if we are floated on the stock market, we start buying back equity from investors or any future liquidity events. All options are currently open but, whatever happens, you’ll get to be part of our future. As with all investments, there is a risk that you will lose all your investment. Please Invest Aware.
Alongside our newest VC investor, who you are investing alongside, and on the same terms as, we have several renowned tech Venture Capital funds as our investors including: Partech, Seventure, Oyster Bay Venture Capital and Kima Ventures. Specialised foodtech & consumer investors such as Capagro. Business Angels and public figures including Natalie Portman, Eric Melloul (Oatly Chairman), Thibaud and Vianney Hug de Larauze (Backmarket co-founders), Thomas Plantenga (Vinted CEO), Frederic Mazzella (Blablacar Founder)
The valuation will be available on our pitch page when we go live, but we can confirm now it will be the same valuation as our specialist foodtech VC who is also investing on, so you get the same share price as them... Pretty cool!
As a La Vie crowdfunding investor, you will get to invest at the same share price as a top foodtech VC fund. We are also offering some cool rewards depending on the ticket size (see investment packs section above)
If you apply for early access we will send you our company pitch deck with more details on our results and financial performance, together with our roadmap to become the plant-based pork free pork Champion by 2030.
Legal informations
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated.Please click here to read the full Risk Warning. Crowdcube Capital is authorised and regulated by the Financial Conduct Authority (FCA) . This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. If this page contains details of historical performance, investors should be aware that past performance is not a reliable indicator of future results. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Please seek independent advice as required as Crowdcube does not give investment or tax advice.